Is this batman game steam activatable?

[yahooo!]

Hey, anybody know if this (http://www.newegg.com/Product/Product.aspx?Item=N82E16814130595&Tpk=012-P3-1572-AR) bonus batman game is a digital steam game, or is it retail?

Edit: cool, thanks guys.

[WereAllDudes]

If you cant find it in the search bar in the Steam store, it's not a Steam game. That's not stopping you from putting it in your games list, however.

[Microshocky]

Yes. I bought a 560 recently and you just put the code through the Nvidia website and they send you a Steam code right away.

[unserene]

Yes it is.

[Slayer00]

Actually the only way to get the game is to have Steam.
More info here: http://www.geforce.com/landingpage/free-batman

[Orko...]

Yes it is, you'll get a redemption code you have to use at www.geforce.com, once you do that, they'll send you the code to add the game to your Steam account.