Crashing on start up

[adj789]

The demo worked just fine for me
now I have the full game and it crashes on startup

error message

Problem Event Name: APPCRASH
Application Name: BaboInvasion.exe
Application Version: 0.0.0.0
Application Timestamp: 4bd5caea
Fault Module Name: atiumdag.dll
Fault Module Version: 8.14.10.798
Fault Module Timestamp: 4cef1bbc
Exception Code: c0000005
Exception Offset: 0003285d
OS Version: 6.1.7600.2.0.0.256.4
Locale ID: 1033
Additional Information 1: 0a9e
Additional Information 2: 0a9e372d3b4ad19135b953a78882e789
Additional Information 3: 0a9e
Additional Information 4: 0a9e372d3b4ad19135b953a78882e789

system specs

Operating System: Windows 7 Enterprise 64-bit (6.1, Build 7600) (7600.win7_gdr.100618-1621)
Language: English (Regional Setting: English)
System Manufacturer: System manufacturer
System Model: Maximus Extreme
BIOS: BIOS Date: 11/27/07 11:08:48 Ver: 08.00.12
Processor: Intel(R) Core(TM)2 Extreme CPU X9650 @ 3.00GHz (4 CPUs), ~3.0GHz
Memory: 4096MB RAM
Available OS Memory: 4096MB RAM
Page File: 2654MB used, 17818MB available
Windows Dir: C:\Windows
DirectX Version: DirectX 11